"Make It Yourself"

by Sarah A. Gordon

Home Sewing, Gender, and Culture, 1890–1930

McCall’s “Printo-Gravure”

McCall’s “Printo-Gravure”

As of 1923 McCall’s offered its own instruction sheet, called the “Printo-Gravure” after the company’s patented printed patterns.

Photograph by the author of a pattern in her collection. Used by permission of the Butterick McCall’s Vogue Pattern Archive.